Are you a member of Canada’s Garden Family?

Passion for gardening was never more evident than during the Covid-19 pandemic as families sheltered at home and turned their yards into practical and beautiful garden sanctuaries. Demand for plants, horticultural products, services and experiences was unprecedented in 2020. The Canadian Garden Council is committed to ensure it will continue into the future and is proud to proclaim 2022 as Canada’s Year of the Garden in honour of the CNLA Centennial.

The Canadian Ornamental Horticulture Alliance (COHA) which includes the Canadian Nursery Landscape Association, Flowers Canada and Québec Vert (FIHOQ) has endorsed it, therefore bringing the Canadian Horticulture sector – the Garden-Family –  together to Plant Gardens.

To date we’ve received over 150 letters of support from members of the Garden Family.

Research confirmed that over four in five Canadians expect to spend the same time (66%) or more time (21%) gardening in 2021 than 2020; younger Canadians are twice as likely to spend more time gardening in 2021 than older Canadians; over eight in ten Canadians agree (55%) or somewhat agree (29%) that gardening can have a positive impact on climate change; a strong majority of Canadians agree (70%) or somewhat agree (26%) that gardening can improve their mental and physical health – source: NANOS Research, November 2020.

Read Full Nanos Report

As the country recovers, and public interest is high, the Year of the Garden 2022 consumer campaign will spotlight Canada’s rich horticulture / garden heritage, promote today’s vibrant garden culture, and create important legacies for a sustainable future through horticulture.

The Year of the Garden 2022 will bring the Garden-Family from across the country together and make it easy for Canadians to “Learn and Get Inspired”, “Do and Get Results” and to “Experience and Enjoy” gardening and gardens and the benefits they provide. It will turn interest into action to “Plant A Garden” / “Put Some Garden in Your Life” and drive demand for plants, products, services and experiences. 

Research identified that four in five Canadians support (50% support and 30% somewhat support) designating 2022 as the Year of the Garden – source: NANOS Research, November 2020 

How important is this high level of support to Canadian Garden-Family enterprises and organizations? It is a timely opportunity for all nursery, greenhouse and sod growers, garden product manufacturers, retail garden centres, and service providers like designers, landscape installers and maintainers, arborists, and green roof specialists to collaborate as an industry to help grow its future.  And for every business, organization and specialty associations that provides garden experiences, public gardens, horticultural societies, garden events and activities, to embrace the Year of the Garden 2022 and help inspire Canadians with horticulture. 

All it will take is every member of Canada’s Garden-Family to take a few simple steps:

  • Subscribe to the Year of the Garden 2022 Newsletter to keep up to date with latest program developments (subscribe below).
  • Think about how you would add the Year of the Garden 2022 to your existing marketing and promotional campaign, or use the Year of the Garden 2022 as the basis for a new marketing and promotional campaign as part of the Year of the Garden. Your Horticulture Trade Association will be providing ideas, inspirations and guidelines in the coming months
  • This summer*, register your business or organization on the Year of the Garden 2022 website (nominal fees will apply) in order to receive:
    • The Year of the Garden 2022 logo and authorization for use
    • A door decal to identify your business as participating in the Year of the Garden 2022
    • Instructions to Pin your location and type of enterprise or organization on the Year of the Garden 2022 map for public searches
  • Add a description of your campaign to create public awareness
  • Connect with your local community, schools, garden clubs etc. to collaborate on ways to celebrate The Year of the Garden 2022 together
  • Connect with your local media to share your The Year of the Garden 2022 plans and activities
  • This fall*, activities, special events or promotions can be added to the Year of the Garden 2022 Calendar: as many and as often as you like to assist in public searches
  • Be creative. The Year of the Garden 2022 is about inspiring and encouraging Canadians to plant gardens in their life – at home, at work, and in their community.
  • Share your thoughts about the Year of the Garden 2022 with the Garden Council. 
  • * exact timing and steps currently under development. Watch upcoming Year of the Garden 2022 Newsletters for details 

How will you Promote Your Business for the Year of the Garden?

The Year of the Garden 2022 is managed by the Canadian Garden Council Year of the Garden Management Team. This special team is collaborating  with an Advisory Board co-chaired by Gloria Beck and Gaetan Brunet and representative of the Garden-Family.

They will also collaborate with a Management Advisory Committee consisting of staff representation of the Founding Partners. 

Resource Guide for Garden-Family Members

Subscribe to the Year of the Garden 2022 Newsletter

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Year of the Garden 2022 – News and Updates

May 25 2021 – Year of the Garden 2022 News

Year of the Garden 2022 – May News May 25, 2021 Garden-Family – It's Time to Plan Year of the Garden 2022 Resource Guide We are now moving into the Planning Phase of the Year of the Garden 2022. The next 7 months will be important to engage Garden-Family members with [...]

April 22 2021 – Year of the Garden 2022 News

Year of the Garden 2022 – April News April 22, 2021 Garden-Family – It's Time to Plan Year of the Garden 2022 Resource Guide We are now moving into the Planning Phase of the Year of the Garden 2022. The next 9 months will be important to engage Garden-Family members with this [...]

March 31 2021 – Year of the Garden 2022 News

Year of the Garden 2022 – March News March 31, 2021 Canada’s Year of the Garden 2022 Proclamation On March 22, the Canadian Garden Council proudly proclaimed 2022 as Canada’s Year of the Garden to celebrate the Centennial of the Canada’s ornamental horticulture sector and to honour the Canadian Nursery Landscape Association’s [...]

March 19 2021 – Year of the Garden 2022 News

Year of the Garden 2022 – March News March 19, 2021 2022 Proclaimed Year of the Garden The Canadian Garden Council is proud to proclaim 2022 as the Year of the Garden celebrating the Centennial of the Canada’s ornamental horticulture sector and honouring of the Canadian Nursery Landscape Association’s 100-year anniversary. [...]

March 2021 – Year of the Garden 2022 News

Year of the Garden 2022 – March News March 5, 2021 CANADIANS Love Gardens and Gardening and Recognize Their Benefits NANOS Research not only tells us that 4 in 5 Canadians favour making 2022 the Year of the Garden (YOTG 2022) in celebration of Canada’s Horticulture Centennial, it also reveals: 31% of [...]

February 2021 – Year of the Garden 2022 News

Year of the Garden 2022 – February News February 12, 2021 Call to Action – Together We Can Do This What is needed at this time is for each one of you, member of the Garden Family, to contact your local federal MP to express your support and ask him or [...]

January 2021 – Year of the Garden 2022 News

Year of the Garden 2022 – January News January 28, 2021 CANADIANS AGREE 2022 Should be Canada’s Year of the Garden! The Canadian Garden Council knows there is strong support for the Year of the Garden 2022 (YOTG 2022) from the members of Canada’s Garden Family, but we wanted to know what [...]

December 2020 – Year of the Garden 2022 News

December 2020 News Year of the Garden 2022 Milestones and Updates Business Plan Thanks to the Canadian Nursery Landscape Association (CNLA), a Year of the Garden 2022 Business Plan was developed. We are currently in the Development and Feasibility Phase, which is dedicated to securing Garden Family, government and [...]

Your Year of the Garden 2022 Invitation

“Take part in the Year of the Garden 2022 and benefit from a country-wide promotional platform”

The success of the Year of the Garden 2022 – the first event of its kind in the world – will depend on everyone’s financial or material support. The Canadian Garden Council encourages you to share your ideas, comments and suggestions as we finalize the Development and Feasibility Phase.

Your support at this time through your ideas and recommendations will help us plan and implement an interactive and optimal strategy for creating the Year of the Garden 2022.

There is no doubt that the energy demonstrated by the members of Canada’s Garden-Family will facilitate the creation of this promotional platform and ensure that the year 2022 will establish itself as a pivotal year for the development and the growth of Canada’s garden culture and industry.

The Year of the Garden 2022: commemorate the past, celebrate the present and create a legacy for the future!

Michel Gauthier
Executive Director, Canadian Garden Council
director@gardencouncil.ca
Phone: 613-301-4554

Founding Partners:

Year of the Garden 2022 Team

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“….and into the garden I go to lose my mind and find my soul!”

- Adapted from John Muir